"We were fortunate enough to start working with Michael Neale from Literally Brilliant as a result of a grant program. We interviewed seven people in a competitive situation. We felt like we only had one chance at this and we really wanted to get it right. When we met Michael Neale from Literally Brilliant, we immediately thought there was a great cultural fit. He has a lot of experience in food marketing and we knew he was the right mentor for us."
MBus (Research) BBus (Marketing) GAICD FAMI CPM
Managing Director at Literally Brilliant Pty Ltd
Michael has a unique balance with both an academic and practitioner marketing background. Outstanding track record as a marketing practitioner is combined with experience as a research academic, tutor, thinker, writer and speaker in the discipline of marketing.
Michael is a highly creative marketing specialist with over 30 years of industry experience. He is a high level strategic thinker with proven lateral problem solving skills. His corporate career has been characterised by helping organisations think about marketing in new ways. This is particularly relevant to companies in the changing “new media” era. His previous industry positions include Chief Marketing Officer at San Remo Macaroni Company, Director of Marketing and Strategic Communications at the University of Adelaide, Head of Sales and Marketing at YourAmigo Pty Ltd and Director of Marketing at ERA Technology Ltd (UK).
Michael Neale has a Bachelor of Business, Majoring in Marketing from the South Australian Institute of Technology (now University of South Australia) as well as a Masters of Business by Research from the University of South Australia focusing on high technology marketing. He is a graduate of the Australian Institute of Company Directors, Fellow of the Australian Marketing Institute and a Certified Practicing Marketer. He sits on numerous Advisory Boards chairing the Acoufelt Global, Pineapple Contracts and Mosaic Space Consulting Advisory Boards and is on the Board of Trustees of the History Trust of South Australia. He has several publications to his name including publications in prestigious academic journals.
“The thing I admire most about Michael is he's not afraid to go deep. He understands that what we do with work and what we do in life is all about creating meaning and making connections. He has deep respect and a lightness of touch. He has a great sense of humour and a joy in the small things that bring happiness. He has restored my faith in marketing as less of a dark art and more the tool for good…"
— Paul Rees - Director, National Motor Museum Australia
"Michael at his core is an entrepreneur and innovator and is able to influence at the highest level across most sectors."
— Rosslyn Cox - Managing Director, Managing for Performance
“Once [MG Food Solutions and Literally Brilliant] had plotted out all of the different people in the decision-making process and understood their different needs, I could ensure that I was explaining how our product could address each of their specific problems. This resulted in a transformation in our sales success and the main factor in our revenue growth of 96% from the 2019/20 to the 2020/21 financial years."
— Vitish Guddoy, Food Technology entrepreneur and founder of MG Food Solutions