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Food Industry Central to South Australian Business Identity

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Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...

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Secret to Success Found in London Underground

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Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...

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Marketing Lessons from Wisden and Whitakers

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Our Principal Consultant was thinking about what marketing and business books he would recommend to an aspiring young marketing graduate based on the most influential books in his own professional development. He pondered this carefully and scanned his book case. He instantly thought of “Corporate Religion” by Jesper Kunde. As...

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