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Services

Our process focuses on providing long-term support and advice in the context of some well-established and successful methodologies.

The "Literally Brilliant™" Process – The Literally Brilliant™ process is about helping companies to understand what makes them “Brilliant” in the eyes of their customer. We help them to articulate that brand promise in a narrative form and then organise their business to deliver that brand promise with literal focus. Read More…

TenTwoSix™ Planning – A process for understanding your long-term (10 year) brand goals, medium term (two year) objectives and short-term (six month) priorities. Read More…

Brand Story Development – Central to the Literally Brilliant process is understanding what makes the company brilliant in the eyes of its customers. This process helps companies to understand what differentiates them from their competitors and delivers the value to their customers. This becomes the brand promise. Articulated in a narrative form, this brand story is the very essence of the business. Read More…

ZBOO™ (Zero-Based Outcome-Orientated) Budgeting – Implementation of a marketing/brand strategy requires the activation of a string of initiatives that will result in the desired strategic outcome in the longer term. As quickly as possible, these initiatives should be measured to determine if they are going to achieve the outcome desired. But how can the implementation of strategy be set up in such a way as to measure outcomes and respond? This is a key to success – and is at odds with so many traditional approaches to marketing strategy. Read More…

Thought Leadership & Advisory Boards – Literally Brilliant has developed thought leadership programmes for many of its clients, often culminating in the establishment of advisory boards. Read More…

CoP Culture™ (Cohesion of Purpose) – At Literally Brilliant, we believe that company culture is central to sustained success. Good company culture is characterised by “Cohesion of Purpose”. Our CoP Culture™ process helps companies to understand and communicate its purpose to the team in a way that is engaging and meaningful. This is based on the company's brand story. Read More…

Creative Thinking – Literally Brilliant helps organisations with creative thinking services. Sometimes organisations are constrained by the inability to think outside of the existing paradigm. Senior management find it hard to think in different or creative ways as a result of their focus on pressing issues and immediate priorities. They identify themselves as being “too close to the business”. Read More…

Channel and Growth Strategies – Literally Brilliant can provide assistance in exploring all of the traditional growth opportunities open to a business: Penetration, New Product Development, Market Extension, Diversification.

Assistance with growth strategies includes top level strategic assistance such as evaluation of alternatives and assistance with risk assessment. Literally Brilliant can also provide implementation assistance such as implementation of NPD processes. Read More…

Marketing Reviews – Literally Brilliant can provide third party assessments on external and internal teams delivering marketing and sales functionality to your business. Read More…