Skip to Content search facebook instagram pinterest twitter youtube

Hornblower’s Lesson for Business Strategy

Date posted:

Bringing together the brand promise and the plan to deliver it, is what gives a business purpose. Everything else is about enabling your purpose. Our Managing Director was reminded of this insight during COVID lockdown, watching old episodes of the ITV Meridian television series “Hornblower”. It really is surprising where...

Read more about Hornblower’s Lesson for Business Strategy

Strategy in a Post COVID-19 World

Date posted:

Michael Neale was recently asked to write an article for a thought leadership blog produced by Australian market research company Square Holes. He was asked about what a Post COVID-19 world looks like and what companies should be doing in response. It is appropriate for businesses to be thinking about...

Read more about Strategy in a Post COVID-19 World

View similar posts categorised as: Blog

COVID-19: Take Time to Breathe

Date posted:

In a recent conversation, acknowledging all the suffering and grief, Michael Neale and his close friend speculated on what good could come from COVID-19. If nothing else, they agreed, it has given us an opportunity to breathe – to have time to think, consider what is important in our business...

Read more about COVID-19: Take Time to Breathe

View similar posts categorised as: Blog

How to Build a “Spitfire” Brand

Date posted:

In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...

Read more about How to Build a “Spitfire” Brand

Food Industry Central to South Australian Business Identity

Date posted:

Amid all of the excitement in Adelaide about new generation warships and an authentic Australian supercar, we mustn't forget that at the heart of South Australian business identity is the food industry. Now I have to declare a bit of an interest. About a third of my clients are food...

Read more about Food Industry Central to South Australian Business Identity

Secret to Success Found in London Underground

Date posted:

Travelling on the London Underground one day, our MD stumbled on one of the most important marketing lessons of his life. He recently published a paper on the experience called “Secret to Success Found in London Underground”. Our Principal Consultant and Managing Director, Michael Neale, was travelling from one location...

Read more about Secret to Success Found in London Underground

Three Keys to Great Brand Narrative

Date posted:

Our principal consultant, Michael Neale, has just published a paper called “Three Keys to Great Brand Narrative”. In the paper, he talks about his recent experiences working with two clients, leading Australian cheese company La Casa Del Formaggio and premium gelati and ice-cream maker Gelista. From these experiences, he identifies...

Read more about Three Keys to Great Brand Narrative

View similar posts categorised as: Blog

Marketing Lessons from Wisden and Whitakers

Date posted:

Our Principal Consultant was thinking about what marketing and business books he would recommend to an aspiring young marketing graduate based on the most influential books in his own professional development. He pondered this carefully and scanned his book case. He instantly thought of “Corporate Religion” by Jesper Kunde. As...

Read more about Marketing Lessons from Wisden and Whitakers