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How Understanding “Complex Selling” Delivered Customer Joy in Aged Care

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Developing a revolutionary new food product for a specialist market can be both a much-needed solution for customers and a lucrative new business opportunity for the developer. The problem is that many customer problems remain unsolved because they are complex. Complex problems require complex solutions and the process of having...

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Rinaldi Confectionery

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Roberto Rinaldi heard Michael Neale from Literally Brilliant speak at the 2015 Food South Australia Food Summit. Michael spoke just before lunch and, during the break, Roberto sought him out. Roberto Rinaldi is Managing Director and founder of premium honey nougat maker Rinaldi Confectionery. His family came from one of...

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Gelista Premium Gelati

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Peter Cox, Managing Director We were in our sixth year as a business but we simply were not where we wanted to be. We had worked hard to create a reputation for quality with leading celebrity chefs and prestigious dining venues but our venture into the consumer market was unsuccessful....

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