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Hornblower’s Lesson for Business Strategy

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Bringing together the brand promise and the plan to deliver it, is what gives a business purpose. Everything else is about enabling your purpose. Our Managing Director was reminded of this insight during COVID lockdown, watching old episodes of the ITV Meridian television series “Hornblower”. It really is surprising where...

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How to Build a “Spitfire” Brand

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In his latest article, Literally Brilliant Managing Director and Principal Consultant, Michael Neale, draws lessons for business leaders from the documentary “Spitfire”. He talks about having passionate customers advocating for your company based on their experience of the brand … just like the Battle of Britain pilots in the film:...

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